The Buffalo Bills plan to monetize on the fact that Taylor Swift might attend Highmark Stadium on Sunday when the Kansas City Chiefs visit Josh Allen & Co. for the AFC Divisional Round.
They will sell Swifties-themed food even though it remains unclear if the popstar will be present.
Delaware North is the company that provides snacks and main dishes for Highmark Stadium throughout the season. Earlier this week, they announced two new options inspired by Swift.
Trying to monetize on Swift is distasteful in itself, especially when another power couple in the building do not generate as much media attention.
If the Bills win, nobody will care they sold Swift-themed food. Should Chiefs walk out with the victory, however, this could become a point of discussion.