NEWS
News In: Ulta Beauty’s Mrs. Claus season 2 stars Selena Gomez and Tate McRae…see more
Ulta pairs Selena Gomez’s Rare Beauty and Tate McRae’s fragrance with Mrs.
Claus to make holiday gifts feel personal and easy to shop. Putting a pop star in a beauty ad is hardly new. Giving that star a product they helped create is a different proposition. For people who follow Gomez through her music, acting and Rare Beauty, the brand represents more than a cameo.
It is the beauty business she founded with a public emphasis on individuality and self-acceptance.
That connection matters to the creative. Rather than asking viewers to accept an unfamiliar celebrity as a holiday shopping expert, Ulta can let the performer and the product arrive together.
The gift in the scene is not an abstract promise about looking glamorous. It is a specific Rare Beauty brow gel set, held by the founder herself.

