SharkNinja’s first global festive push unites Beckham, Tom Brady, Kevin Hart and Aryna Sabalenka as it looks to build a more unified brand identity…

SharkNinja has handed David Beckham’s house keys to some very famous friends for its first global holiday campaign, which showcases the breadth of its viral products across the home.

Created in-house by SharkNinja’s Creative Labs team and produced by Studio 99, the campaign is the first to unite the company’s master brand and multiple of its 40-plus product categories in a single global holiday push.