Serena Williams invests over $1 million into British sports venture

Serena Williams invests over $1 million into British sports venture

 

23-time Grand Slam champion Serena Williams has invested more than $1 million in a British sports venture OpenSponsorship. OpenSponsorship, founded by Ishveen Jolly, is a site that helps athletes find sponsors. “I thought why is there not an efficient Airbnb-style company that helps sponsorship?” Jolly told The Mail on Sunday.

 

Serena Williams invests over $1 million into British sports venture

“We have a lot of athletes who are Olympians, but they want to be influencers as well. “We had a company retreat recently in Miami and Serena spoke to the whole team. “A big thing for her was championing the athletes who previously haven’t had access to sponsorship.

 

Serena Williams invests over $1 million into British sports venture

“We’re seeing a huge increase in coverage of women’s sport, but sponsorship has lagged behind that.”

 

Serena Williams invests over $1 million into British sports venture

Williams aims to do big things through Serena Ventures
Williams, a former world No. 1, got into venture business nine years ago.

 

Serena Williams invests over $1 million into British sports venture

“The only way that people can get funding is if people like me, women and people of color, are actually writing the checks,” Williams exclusively told Insider. “Otherwise it’s going to be the same boys’ club, except not for a lot of Black people”.

 

Serena Williams invests over $1 million into British sports venture

Williams became an all-time great on the tennis court and now she is trying to establish herself in the business world. Williams, a former world No. 1, says she has developed a thick skin over the years but still she loves proving the doubters wrong.

 

Serena Williams invests over $1 million into British sports venture

“Whether it’s venture people saying that I shouldn’t be doing it, or it’s tennis when people said I’ll never be good at it, I do think there’s a part of me that always will enjoy proving people wrong,” Williams said.

“And sometimes you just need something to feed the fire, right? “I’m like, ‘Oh that’s what I needed to hear. You’re going to regret what you just said.’ But that’s me, and growing up behind Venus, I had to have that personality”.

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