Patrick Mahomes and his association with Adidas is getting stronger with each passing day. His love for the sportswear brand and passion for the game is taking Adidas’ business to a whole new level, as the sporting giant tries building a brand like MJ-Nike. Recently, the Chiefs quarterback shared an Instagram post giving a sneak peek into his recent meeting with Adidas’ designers.
With the aim of bolstering their brand-building strategy, a while ago, Adidas inked a multi-million dollar deal with Patrick Mahomes. Moreover, as the sporting giant recorded a massive net income last year that went up to $25 billion, they are taking steps to ensure steady cash flow in the future. Taking a step in that direction, Patrick recently went for a session with the Adidas’ designer team, which in turn gave an impression that new Mahomes special sneakers might be rolled out soon.
Will Patrick Mahomes roll out his exclusive collection?
In a span of six years, the NFL quarterback has risen to prominence as one of the top celebrities in the sports fraternity. His brand value has skyrocketed, and if he continues to perform well at the highest level, he will definitely bring in a lot of cash for Adidas as well.
In order to not repeat the mistake which they earlier made by not signing MJ, Adidas is looking to bolster its relationship with Mahomes. According to his latest Instagram story, the gunslinger met the designer team to discuss various collections and their upcoming projects. He was seen holding a pair of Mahomes-1s which made several fans believe that he might come out with a new shoe real soon. However, an official announcement on that is yet to come.
The German sneaker manufacturer made several moves to celebrate Patrick Mahomes’ special moment this year. Per Marca, they gifted custom-made trainers to commemorate the first wedding anniversary of the NFL quarterback and his wife, Brittany. It was an instant hit on social media, garnering crazy reactions from his followers. This bond building seems to have reached new heights as the signal-caller regularly indulges in business talks apart from their regular endorsement campaigns.
Mahomes is expanding his business empire
Apart from NFL salaries and other incentives, the Chiefs quarterback draws a lot of green from his off-field business avenues. It includes endorsements and major investments that he has made in the last couple of years. Adidas, Biosteel, and Whoop are some of the prominent companies he endorses.
Moreover, his stakes in the Kansas City Royals and KC Currents have also played a massive role in bolstering his net worth. In addition to this, Patrick is also set to sign a new deal with the Chiefs which might make him the highest paid quarterback in the competition.