When it comes to the intersection of sports and fashion, tennis star Coco Gauff is no stranger. Recently, the American unveiled her newest creation, the Coco CG1 tennis shoe, for her fans worldwide. Her 9-year-old brother Cameron was an inspiration for her previous sneaker. Only two months later, the tennis star had found a new source of inspiration. This time, it comes from the pages of fan-favorite Marvel comics.
Apart from being a talented athlete on the court, Gauff also possesses an impressive creative talent. The American has infused her signature shoe with her love for Marvel and a daring touch of edginess. The result is a vivid and futuristic sneaker that reflects Gauff’s style and honors her bond with her brother. Gauff’s partnership with Marvel has allowed her inventiveness to soar to new heights.
Coco Gauff unveils the new sneaker shoe by New Balance for her fans
Gauff can unleash her passions, draw inspiration from her surroundings, and collaborate with the people she loves. Inspired by Marvel and cyberspace, the Twisted Net colorway is a testament to her love for futuristic elements. Gauff’s journey as a rising tennis star and fashion influencer has been nothing short of remarkable. Her collaborative work with Marvel and her brother showcased her ability to find inspiration in unexpected places and bring her vision to life.
At the tender age of 14, Gauff established a partnership with New Balance in 2018. Her meteoric rise in the tennis world, evident by her participation in Wimbledon’s Centre Court at the age of 15 in 2019, prompted New Balance to think ambitiously.
According to Forbes, Gauff conveyed her aspiration for the CG1s to embody a bold and flashy aesthetic, which would be an ideal fit for her upcoming summer tournaments. She shared, “I wanted a version of the CG1s that were edgy and flashy heading into my summer tournaments.”
Gauff was especially impressed by the Twisted Net colorway’s futuristic net design. The sneaker boasts a striking combination of bright blues and greens, guaranteeing that her footwear would not go unnoticed on the court.
Gauff had once shared her excitement for the launch of her sneaker line with New Balance
In 2022, Gauff entered into a multi-year endorsement agreement with the New Balance. This collaboration helped her to secure her line of signature shoes. To celebrate the occasion, the brand unveiled a distinctive pair of shoes coinciding with Gauff’s favorite holiday, Halloween. The shoes showcased a unique design created in collaboration with artist Travis E. Spinks. The official Instagram account of the brand featured photos of Gauff wearing the shoes on the court.